Shop Direct’s London hub opens for business

Shop Direct, the UK’s second largest pureplay digital retailer, has opened its London hub at 111 Buckingham Palace Road. The office, known as Sky Victoria, will host colleagues working across data science, IT, eCommerce, product and brand. The 25,000 sq ft space, designed by award-winning interior design specialists SpaceInvader Design, [...]

2020-02-14T09:58:11+00:00August 1st, 2017|

Shop Direct wins four at Retail Week’s Tech and Ecommerce Awards

Shop Direct took home four prizes at the Retail Week Tech and Ecommerce Awards, including the overall prize for excellence. The event, which was held at the O2 Intercontinental Hotel in London, celebrated the smartest, most creative digital ideas, the most forward-thinking technology initiatives and the teams that are driving innovation. [...]

2016-09-15T08:58:43+01:00September 15th, 2016|

Tangiblee’s size comparison technology right fit for Shop Direct

New ecommerce technology that allows customers to virtually compare the size of products they want to buy with a model in their own size or items they already own has helped Shop Direct to boost mobile sales conversion across a number of product categories on, and The [...]

2016-03-31T13:07:24+01:00March 31st, 2016|

Rochelle Humes launches first fashion collection for

The Saturdays’ Rochelle Humes has become the latest celebrity to join the fashion ranks of digital department store,   Drawing on her personal sense of style, and taking inspiration from the season’s trends, the singer has created a capsule collection perfect to turn up the heat on your summer [...]

2019-10-21T16:36:18+01:00June 9th, 2014|

Shop Direct strengthens ties with Israeli tech scene

Shop Direct, the UK’s leading multi-brand online retailer, has formed commercial partnerships with two Israeli start-ups after successfully trialling their innovative new ecommerce technologies with customers in its in-house user experience lab. Cimagine Media has created the world’s first truly markerless augmented reality app, allowing customers to visualise how items [...]

2019-10-21T16:39:44+01:00May 9th, 2014|

Shop Direct accelerates testing programme with in-house UX lab

Shop Direct, the UK’s leading multi-brand digital retailer, is aiming to treble the number of tests it runs on its websites within 18 months, after opening an in-house user experience (UX) lab. The UX lab is a permanent facility situated in Shop Direct’s head office in Speke, Liverpool. Its aim [...]

2019-10-21T16:42:47+01:00May 8th, 2014|

Record Christmas for Shop Direct

Shop Direct, the UK’s leading multi-brand online retailer, with digital department stores including, and, provides a Christmas trading update for the six weeks up to and including Friday 27th December 2013. Trading highlights: Total group sales for the six-week period (excl. VAT) up 5% on last year [...]

2019-10-21T16:45:55+01:00January 13th, 2014|