embraces size diversity with new feature to help customers choose right size and fit is stepping up its commitment to embracing size diversity with the launch of a new feature that will help customers find the right size and fit by viewing over 80 Nike and adidas product lines on their choice of model. The feature allows customers to see how the items [...]

2020-03-10T16:38:39+00:00March 10th, 2020|

Shop Direct appoints former Sky Betting and Gaming CTO to executive board

Shop Direct, the UK’s largest integrated pureplay digital retailer and credit provider, has appointed former Sky Betting and Gaming chief technology officer (CTO) Andy Burton to its executive board in the role of group CTO. He will join the business in May 2019 and report to the company’s group CEO [...]

2019-10-21T10:28:08+01:00February 14th, 2019|

Shop Direct reshapes executive board to drive increased customer-centricity

Shop Direct, the UK’s second largest pureplay online retailer and home to and, has reshaped its executive board as it aims to drive increased customer-centricity. The etail giant has brought together its retail and product teams under one executive board member. Sam Perkins, formerly group product director, will [...]

2018-07-25T11:15:19+01:00July 25th, 2018|

Shop Direct appoints Rudoe to executive board

Shop Direct, the UK’s second largest pureplay etailer, has appointed Jon Rudoe to its executive board as retail and technology director, reporting to CEO Alex Baldock. Rudoe will join Shop Direct in April 2017 from Sainsbury’s, where he is currently digital and technology director reporting to the CEO as a [...]

2016-11-29T16:56:45+00:00November 29th, 2016|

Shop Direct strengthens ties with Israeli tech scene

Shop Direct, the UK’s leading multi-brand online retailer, has formed commercial partnerships with two Israeli start-ups after successfully trialling their innovative new ecommerce technologies with customers in its in-house user experience lab. Cimagine Media has created the world’s first truly markerless augmented reality app, allowing customers to visualise how items [...]

2019-10-21T16:39:44+01:00May 9th, 2014|