Reflecting on Very Media Group Unboxed with Tom Goulden

At the beginning of the month, Very Media Group hosted its inaugural conference in Liverpool, bringing together colleagues from across Very Media Group and brand partners to discuss all things retail media.

From inspiring conversations to exciting reveals, the energy in the room was sparkling (and not just because of the disco balls)! Here are just a few of my highlights from the conference: 

Saying hi to HelloStudio

Our head of creative, Julie Phelan, announced the launch of our new creative proposition, HelloStudio. Bringing the power of our data-led creative capabilities to external brands, it will provide a multi-channel creative service which taps into the latest technology, offering bespoke and tailored content that connects brands to their consumers. It’s a really exciting launch for The Very Group and through Very Media Group we’re already able to offer these creative expertise to our brand partners.

Reflecting on our journey

We’re often deemed as a new retail media network, but we’ve actually been operating in the space for over a decade and the conference was the perfect opportunity to talk about how we got to where we are.

The launch of Very Media Group was a reimagining of our pre-existing proposition, bringing together our in-house creative capabilities and unique combination of personal, shopping and financial data to fuel a test and learn environment that allows brands to optimise marketing strategies to deliver success.

During my presentation, I touched on how we focus on creating genuine partnerships with our brand partners to focus on collaboration and creating creative-led, data backed campaigns which will truly resonate with customers and deliver growth.

Scaling for the future 

We’re a team fuelled by big ambition, and we know the industry is constantly evolving which means we’re evolving with it. At the conference, another considerable announcement was the roll-out of our new enhanced propositional pillars which we’re calling Very Media Group+.

We’re expanding our reach so that our brand partnerships are in more spaces and seen by more people. This goes hand in hand with increased awareness and new customers.

There’s a lot of exciting things in the works at Very Media Group, as well as at The Very Group, and it was great to be able to share our aspirations with our brand partners.

Celebrating success

I was delighted to take to the stage to update everyone on our retail media proposition, and it was rewarding to see so many of my incredibly talented colleagues from across The Very Group, including Very Media Group, up on stage talking about their area of expertise.

It was also good to be able spend some time face to face with our partners at the event to hear first-hand the positive results they’ve seen thanks to our partnership. We ended the event on a high, with huge energy levels over the opportunities ahead.

Tom Goulden is customer commercial director at The Very Group.