Our strategy

We’re rewriting retail

We want to be the number one destination for shoppers who value flexible ways to pay. We’re not the finished article but we believe we’re ideally placed to achieve our ambition. We’re doing it by focusing on our customers.

Everything we do has shoppers who value credit in mind. This includes understanding how we improve our customers’ lives and changing our marketing approach to emphasise flexible ways to pay.

We’re creating the best combination of the brands our customers love and flexible ways to pay, including personalised offers that combine retail and credit.

We are continuing to improve every part of our customer experience, from our website and apps to order fulfilment and customer service.

We are continuing to invest in data and technology to allow us to make even faster and better improvements to our customer journey.

We want to identify and grow new opportunities that improve the lives of our target customers. Watch this space.