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About us

Meet our executive team

Robbie Feather

Group CEO

Robbie was appointed CEO in 2024. He joined the Group in 2021 and previously led the company’s retail team, which includes all category sourcing, buying, and merchandising, as well as group trading and marketing. He oversaw the development of the company’s successful new brand platform and its market-beating retail performance. Formerly CEO of Fenwick, the luxury department store business, Robbie helped to turn around the company and modernise its customer proposition, including launching its online business. He previously held a number of roles at Sainsbury’s Argos, including Commercial Director on the Argos board, during which time he oversaw the digital transformation of the business and led the commercial team.

This is an outstanding business with a unique proposition, combining multicategory digital retail with flexible ways to pay.

Sean Hallows

Chief operations and technology officer

Sean is chief operations and technology officer at The Very Group, where he is leading the transformation of fulfilment, logistics, customer care and technology. Sean joined Very’s executive board in April 2022 after six years as operations director, during which he  planned, developed and launched our highly automated fulfilment centre, Skygate, as well as led all outbound logistics and returns. Since it opened in March 2020, the site has reduced the time it takes for orders to be dispatched to as little as 16 minutes and increased the cut off time for next day delivery to 10pm. Prior to joining The Very Group, Sean was chief operating officer at Clipper Logistics plc.

Thanks to our highly automated fulfilment centre, Skygate, and the brilliant team of colleagues who work there, we can process customer orders in as little as 16 minutes.

Ed Fry

Chief financial officer

Ed joined The Very Group in 2020 and in April 2026 was formally promoted to the executive team to lead the company’s 115-strong finance function as chief financial officer. In his previous role at Very, Ed led the cost, financial planning and analysis, investor relations, and external communications teams. Prior to joining Very, Ed was CFO and board member at iSmash Group, where he delivered the successful sale and refinancing of the company. Before iSmash, Ed was CFO of Best Dressed Group, where he led a pan-european buy and build strategy for the clothing group. Ed qualified as an accountant with KPMG and his first role in industry was with Burberry PLC.

We're focused on our customer-centric strategy, whilst managing earnings, earnings quality and liquidity.

Nick McBrien

Financial services CEO

Nick oversees the entire Very Finance operation, which provides our customers with a comprehensive selection of flexible ways to pay, as well as legal. He is also the executive sponsor for diversity and inclusion, and the group’s money laundering officer. Nick joined the executive team as chief risk officer in 2022, having been with the company for nine years. In this role, he led corporate governance, enterprise risk management, legal, ESG, and compliance, including being the main point of contact for the FCA’s supervisory team. He is a member of the board of Shop Direct Finance Company (SDFC), the entity that provides The Very Group’s flexible ways to pay, and played a central role in FCA authorisation for SDFC in 2016. Prior to joining the company, he was responsible for regulatory matters at MBNA/Bank of America, where he was the lead compliance support for the firm through the implementation of all regulatory changes.

We're continuing to invest in our Very Pay platform to offer more flexible payment options and help our customers manage their household budgets.

Sam Wright

Chief customer and commercial officer

Sam Wright initially joined the executive team in 2024 to lead the retail business, sourcing, and Very Ireland. Sam was promoted to chief commercial and strategy officer at the beginning of 2025, and to chief customer and commercial officer in April 2026, bringing the Group’s customer and commercial functions together. Since joining the group in 2017, he has held several senior retail roles including electrical category director, commercial strategy director and trading director for the fashion, sports, and home categories. Prior to joining Very, Sam spent seven years at Tesco in a variety of category and commercial roles before working at Unilever in Australia, where he was worked across the personal and homecare portfolio.

We've created a compelling and expanding multi-category proposition, tailored to the families who shop with us. 

Sarah Willett

Chief people officer

Having joined the executive board in 2019, Sarah oversees the The Very Group’s people agenda and led work to establish the company's hybrid working model. She has been at The Very Group since 2009, playing an instrumental and wide- ranging role. As people director, she delivered the organisational change and embedded the purpose and values that have supported The Very Group’s rapid digital transformation. Sarah was previously head of HR at M&S.

We’ve created new ways of working that empower our colleagues to deliver the best experiences for our customers, whilst offering the flexibility to balance their home and work lives. 

Corporate governance

We strive to be ethical, responsible and sustainable

Corporate governance